Marilyn Monroe. Since her 1950’s pop-culture dominance, Monroe’s influence has not diminished. The blonde bombshell has not faded into obscurity but, on the contrary, her image has been cemented into the sex-manuscript of the West. With less than 2% of women on the planet being born naturally blonde or ‘light-haired’, the common practice of hair-dying and bleaching is a cultural choice indicative of an aesthetic paradigm possessed by the Monroe-effect. Thus, late-capitalism has procured the behaviourally-naïve question: ‘do men prefer blondes?’ According to the Daily Mail1 and Maxim2, both citing the same scientific study boasting a sample size of 110, men prefer blondes, and they prefer them for the subconscious appeal of promiscuity. Blonde hair, according to a study by The Journal of Social Psychology3, flicks a psychologically intrinsic switch indicating that the particular women insight is more likely to engage with them sexually. The reliability of this source is debatable but taken as accurate (or at least indicative of truth), the result evokes interesting insights and begs subsequent questions. Men do tend to prefer blondes, and this is because of sexuality, however, is this tendency as fundamental to the male psyche as the report suggests? Or is it historically contingent on the structures imposed on popular culture by the Monroe-effect? If this preference is intrinsic, then it seems to imply certain features of the male psyche. Men would then seem to be subject to a patriarchal outlook that is suffocating and inherent: women are perceived sexually, first and foremost, and blondes particularly. A further comment might be made about the primality of the male consciousness and its ultimate inferiority to their sexual desire. Perhaps then the preference of blondes dates back before the bombshell had even landed on our screens. But what can be said in this theory’s defence accept from the fact that Monroe actually dyed her hair blonde in 1946? Not a lot. Men do prefer blondes now, but why and how intrinsic this preference is is up for discussion and subject to the interpretation of the cynic. The sexualisation of the blonde hair colour is something that occurs rampantly in the commercial world both by those who dye their hair and those for whom it is dyed, but the reasons for this will likely remain ambiguous for as long as people don’t disclose every detail of their lives to The Journal. 1 Allen, V. ‘Men really do prefer blondes!’, 2018. Accessed: https://www.dailymail.co.uk/femail/article- 5230187/Men-really-prefer-blondes-research-shows.html 2 Yenisey, Z. ‘New study claims to show...’, 2019. Accessed: https://www.maxim.com/news/men-prefer-blonde- women-study-2019-1 3 Matz, D. Hinsz, V. ‘Women’s hair as a cue for the desired relationship...’ 2017. One may even ask whether this is the appropriate question to ask. Just because blondeness as a paradigm is apparent does not imply a male preference for blondeness. The question is arguably immature and assertive of linguistic-patriarchy. Women may dye their hair blonde, and men may prefer blondes, but why the issue is so prevalent is more indicative of societal habit than these two likely mutually exclusive phenomena. On escort directories the most searched profiles in any area are always for blonde escorts, does this give the definitive answer, do men prefer blondes? If the clients of UK escorts prefer blonde girls then obviously in non-escort related areas the same preference must apply. Blonde UK escorts are particularly popular with Arabic men. In areas such as Mayfair escorts are at a premium. It is also a trend that when men become successful, they tend to want a blonde on their arm. To a lot of men having a blonde escort is a sign of success. Notably, men like Hugh Hefner of the Playboy empire are always seen with a bevvy of blonde playmates staying at the Playboy mansion.
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